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MBMA

Keep track of and manage agreements between two parties for different projects.

Headquarters

India

Industry

Services We Provided

MBMA, in collaboration with Meet Bros Music Label, Live 101, and The Global Folk Foundation, introduces a groundbreaking project: A Career-driven Music Academy. This innovative initiative is designed to empower aspiring musicians and enthusiasts to chart their path to success in the music industry. Through state-of-the-art infrastructure and globally curated music courses, MBMA aims to shape the next generation of musicians, composers, DJs, sound engineers, and writers. Join us on this journey to make MBMA one of the world's premier music academies, where your musical aspirations find their true voice.

The Problem

Aspiring musicians face a challenge in the music education landscape as there is currently no unified platform offering career-focused learning with state-of-the-art infrastructure. This fragmentation hinders their ability to carve a niche in the music industry, necessitating the creation of a distinctive brand identity and engaging website experience design for MBMA.

The Solution

Aspiring musicians face a challenge in the music education landscape as there is currently no unified platform offering career-focused learning with state-of-the-art infrastructure. This fragmentation hinders their ability to carve a niche in the music industry, necessitating the creation of a distinctive brand identity and engaging website experience design for MBMA.

Project phases

A streamlined process that prioritizes the important tasks and effectively translates the solution into a maximal product was being adopted.

Information Architecture

The initial strategy was to develop a relatively informative system of information to build the user flow.

Wireframes

To maximise the product’s feasibility, we visualized the skeleton of the app first to get an overall idea of the future opportunities or scope of the product.

Branding

The logo is a simple representation of lines or tracks that refer to progress and also rotated to resemble a tick mark’s end.

Logo Concept

The symbol portrays a direct approach towards music by the mentors. The letter “M” can be seen in a rhythmic form ‘movement.’ The symbol is also inscribed within a letter “b” which also resembles the shape of the “play button” often seen and used while playing music. The modules coming together form a unique symbol that can be associated with different emotions and reflect Harmony, Unity, Agility & Inquisitiveness.

Color & Typography

The fern green color and a clean sans-serif typeface for establishes a professional, simple aesthetic for the product and ensures a pleasant feeling to the user.

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