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MapIQ

Visualizes and simplifies information of your destination to your visitors

Headquarters

Sweden

Industry

Services We Provided

MapIQ is the ultimate companion for snow enthusiasts and adventure seekers. This innovative app has been designed to enhance your skiing adventure by providing a comprehensive list of skiing activities, nearby resorts, adventure options, top dining spots, and thrilling challenges to make your ski trip truly unforgettable.

The Problem

Skiing enthusiasts in Europe face the challenge of fragmented and time-consuming planning for their skiing adventures. Existing resources lack integration, leaving users to navigate multiple platforms for skiing activities, resort information, adventure options & dining choices. This disjointed process hinders efficient planning and prevents skiing enthusiasts from fully enjoying their mountain experiences.

The Solution

MapIQ is a unified platform that seamlessly integrates skiing activities, resort information, adventure options, dining recommendations, resort challenges, and an intuitive map view for enhanced navigation. MapIQ empowers skiing enthusiasts to make the most of their mountain experiences with ease and confidence.

Project phases

A streamlined process that prioritizes the important tasks and effectively translates the solution into a maximal product was being adopted.

SWOT Analysis

We carefully evaluate which features we should implement and which ones to avoid. We decided to use the feature prioritization using the MoSCoW model of prioritization and divided the features into the categories Must have, Should have, Could have, and Won’t have.

User Persona

After the finalising the Information Architecture, we moved on to carving out a simplified the process of creating and managing agreements. Along with the additional features of creating and managing individual entities.

Information Architecture

The initial strategy was to develop a relatively informative system of information to build the user flow.

User Flow

After the finalising the Information Architecture, we moved on to carving out a simplified the process of creating and managing agreements. Along with the additional features of creating and managing individual entities.

Wireframes

To maximise the product’s feasibility, we visualized the skeleton of the app first to get an overall idea of the future opportunities or scope of the product.

Branding

The logo is a simple representation of lines or tracks that refer to progress and also rotated to resemble a tick mark’s end.

Color & Typography

The fern green color and a clean sans-serif typeface for establishes a professional, simple aesthetic for the product and ensures a pleasant feeling to the user.

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